Stock Keeping Unit (SKU) Master Data

Stock Keeping Unit (SKU) is the lifeblood of modern commerce and B2B sales. SKU Master Data, its quality and completeness can make or break commerce and supply chain performance. Due to the acceleration of e-commerce adoption and proliferation of commerce channels the last couple of years, the amount of SKU related information and integration needs have exploded.





SKU Master Data



SKU Identification and Description



SKU Category Information



Bullet Points (Amazon related)



Dimensions and Packaging Related



Technical Information



Multimedia (Images, Videos, Documents)












Related Workflows




SKU Change


Marketplace Listing Submission


Available Integrations

  • SAP
  • Amazon Seller Central
  • Shopify
  • Google Merchant Center